What's Your Real Hourly Rate?
Most therapists think they earn $100-150/hour. The reality—when you factor in unpaid admin time, no-shows, and insurance headaches—is often half that.
Your Practice, By The Numbers
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Admin & Expenses
This is where the real picture emerges. How much unpaid time do you spend?
Your Weekly Total
Here's what the math actually says about your practice.
What This Means for You
You're working nearly 39 hours a week but only getting paid for 20 of them. That's almost half your time going uncompensated.
Here are three ideas for right-sizing your business
- Raise your rates — Even a $20 increase per session adds $24,000/year at your caseload
- Shift toward cash-pay — Eliminate insurance admin time and earn 36% more per session
- Add group therapy — A single 90-minute group (8 clients × $60) earns $480 vs. $120 for an individual session
Each path requires one thing: a steady flow of clients who find you, choose you, and pay what you're worth.
Ready to Build a Practice That Works for You?
Let's talk about how targeted marketing can help you attract the right clients at the right rates—without feeling salesy.
Book a Free Consultation
Calculator based on research from APA, industry surveys, and therapist communities.
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